Name of the company:*What does the company do?*Why did you start the business?*When did you start providing your services or offering your products to customers? How did your brand's journey start? (Give a little background)*Name the 3 words that your company identifies with best?*What is the best part about what you offer to your clients?*Who will use your services or products?*When making use of what you offer to clients, how do you want to make them feel?*How does your brand talk to client? If it was a person, how would it sound?(Formal/Informal/ Informative / Humorous / Factually? -think along these lines)*Describe the tone of your business when clients consume your services or products. The tone of your business can be for example: laid back / professional / supportive /creative)*How can your users make use of your service or obtain your products? For example; eCommerce website, One-pager website, telephone, walk-in(in store purchases or consultation) Request by email etc.*What makes your product/service different from your potential direct or even indirect competitors?*What does your brand offer to people in broader terms? (This will be something along the lines of how a product is delivered or service is provided. This is what makes your offering different from other brands e.g. offering peace of mind, ensuring no buyers remorse, not even for a second, promising 24 hour customer service etc.)*Is there anything else that you want your users to know from the moment they discover your brand?*Does your company have a short mission statement, vision or main goal that you haven't mentioned yet? If so, please describe below:*
